My goal was to create a craving for McDonald’s in both the airport terminal and at the bus stop transit. For the airport terminal, I wanted to show a series of unfortunate events that could occur to a customer’s flight. By taking something that’s negative and turning it into something positive, I came up with the idea of treating yourself at McDonald’s while your flight was delayed.
For the bus stop poster, McDonald’s was featuring their new White Chocolate drinks for the holiday season. I wanted to approach our customers by creating a friendly and inviting poster to promote McDonald’s new drinks.