Pawsitive is a conceptual brand line for Kroger. Its innovative shape was an inspiration from a dog house. I used a color-coding system to reflect the flavors, followed by creating icons for quick recognition, and applied a typographic treatment for an iconic brand.
This new style follows a simple design which is universally applied and creates uniformity through the use of colors. This project was to develop an identity and packaging that would celebrate it’s individual style and enhance a customer experience.